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Rick Hickey

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EightySeven

5 Things To Consider When Crafting Your Brand’s Voice

When the topic of branding comes up, logos and looks are often the first things that come to mind, but your look is really only one part of…

Jun 1, 2021

Jun 1, 2021

Is Southwest Airlines Clipping Its Own Wings?

Southwest Airlines recently announced that they’re walking away from open seating, a 50-year-old practice that’s been a huge component of…

Jul 29

Is Southwest Airlines Clipping Its Own Wings?

Jul 29

Published in
EightySeven

The Power Of Brand Honesty In The Age Of Inflation

In case you hadn’t noticed, inflation has been a hot topic as of late. Everything seems to have gotten more expensive. With prices rising…

Aug 8, 2022

Aug 8, 2022

The Power Of Brand Honesty In The Age Of Inflation

In case you hadn’t noticed, inflation has been a hot topic as of late. Everything seems to have gotten more expensive. With prices rising…

Aug 8, 2022

Aug 8, 2022

Published in
EightySeven

The Green Dot: Branding A Brighter Future

The best brand marks tell a story, but what if it’s telling the wrong story?

Jan 25, 2022

The Green Dot: Branding A Brighter Future

Jan 25, 2022

Published in
EightySeven

Thoughts On Facebook’s New Name

When Facebook announced its new name change earlier this week, I couldn’t help but think someone on Mark Zuckerberg’s team must be a Mad…

Oct 29, 2021

Thoughts On Facebook’s New Name

Oct 29, 2021

Published in
EightySeven

Why “Why” Is The Most Important Question In Branding

When I was a mid-level copywriter, a mentor of mine gave me a critique of a piece I was working on for a blue-chip client. Actually…

Jul 14, 2021

Why “Why” Is The Most Important Question In Branding

Jul 14, 2021

Rick Hickey

Rick Hickey

Rick is a Brand Director with EightySeven, an award-winning branding studio in New York. He specializes in brand building, messaging, and strategy.

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