PinnedRick HickeyinEightySeven5 Things To Consider When Crafting Your Brand’s VoiceWhen the topic of branding comes up, logos and looks are often the first things that come to mind, but your look is really only one part of…Jun 1, 20211Jun 1, 20211
Rick HickeyIs Southwest Airlines Clipping Its Own Wings?Southwest Airlines recently announced that they’re walking away from open seating, a 50-year-old practice that’s been a huge component of…Jul 29Jul 29
Rick HickeyinEightySevenThe Power Of Brand Honesty In The Age Of InflationIn case you hadn’t noticed, inflation has been a hot topic as of late. Everything seems to have gotten more expensive. With prices rising…Aug 8, 2022Aug 8, 2022
Rick HickeyThe Power Of Brand Honesty In The Age Of InflationIn case you hadn’t noticed, inflation has been a hot topic as of late. Everything seems to have gotten more expensive. With prices rising…Aug 8, 2022Aug 8, 2022
Rick HickeyinEightySevenThe Green Dot: Branding A Brighter FutureThe best brand marks tell a story, but what if it’s telling the wrong story?Jan 25, 2022Jan 25, 2022
Rick HickeyinEightySevenThoughts On Facebook’s New NameWhen Facebook announced its new name change earlier this week, I couldn’t help but think someone on Mark Zuckerberg’s team must be a Mad…Oct 29, 2021Oct 29, 2021
Rick HickeyinEightySevenWhy “Why” Is The Most Important Question In BrandingWhen I was a mid-level copywriter, a mentor of mine gave me a critique of a piece I was working on for a blue-chip client. Actually…Jul 14, 2021Jul 14, 2021