Rick Hickey – Medium

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Rick Hickey
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EightySeven

5 Things To Consider When Crafting Your Brand’s Voice

When the topic of branding comes up, logos and looks are often the first things that come to mind, but your look is really only one part of…

6 min readJun 1, 2021

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Rick Hickey
in
EightySeven

The Power Of Brand Honesty In The Age Of Inflation

In case you hadn’t noticed, inflation has been a hot topic as of late. Everything seems to have gotten more expensive. With prices rising…

3 min readAug 8, 2022

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Rick Hickey

The Power Of Brand Honesty In The Age Of Inflation

In case you hadn’t noticed, inflation has been a hot topic as of late. Everything seems to have gotten more expensive. With prices rising…

3 min readAug 8, 2022

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Rick Hickey
in
EightySeven

The Green Dot: Branding A Brighter Future

The best brand marks tell a story, but what if it’s telling the wrong story?

6 min readJan 25, 2022

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The Green Dot: Branding A Brighter Future

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Rick Hickey
in
EightySeven

Thoughts On Facebook’s New Name

When Facebook announced its new name change earlier this week, I couldn’t help but think someone on Mark Zuckerberg’s team must be a Mad…

5 min readOct 29, 2021

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Thoughts On Facebook’s New Name

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Rick Hickey
in
EightySeven

Why “Why” Is The Most Important Question In Branding

When I was a mid-level copywriter, a mentor of mine gave me a critique of a piece I was working on for a blue-chip client. Actually…

6 min readJul 14, 2021

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Why “Why” Is The Most Important Question In Branding

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Rick Hickey

Rick Hickey

Rick is a Brand Director with EightySeven, an award-winning branding studio in New York. He specializes in brand building, messaging, and strategy.

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